Data Processing
Data Services: data processing – coding – merge/purge – tracking and analysis
Effective direct mail starts with the intelligent use of your data. Southgate supports you with the right technology combined with the right programs to help you identify your audience, find the right lists, and process your data. We’ll help you identify and eliminate duplications within your file – saving you manufacturing, processing, and postage dollars. Whether you want to merge several lists together, test lists, or develop a coding program that will help you track results, we can help.
Our services don’t end when your project goes into the mail, either. Reviewing program results is as important as planning carefully in the beginning. We can help you use response information to your best advantage by helping you find out who responded, and who didn’t, and what sales were generated from your program. Analysis of this information will help you measure the effectiveness of your mailings, and help make future mailings even more successful.