It pays to put your printing partner on your marketing team.
Progressive Solutions enables you to employ powerful printing and direct mail programs. By integrating and coordinating each of the key processes, we remove the headaches associated with managing multiple suppliers and economize the entire program. The single source approach enables you to focus on the truly valuable strategic and creative elements of your campaign.
Integrated direct mail and online programs
Progressive Solutions has refined an integrated marketing program, which features multiple prospect touches, offline and on. The programs can be customized per your strategy. To date, we’ve had success with a fundamental “three touch” approach that includes:
• Physical mailer—Personalizing the mailer has proven effective. The mailer can be further embellished with dimensional elements such as a gift, custom offers and more.
• Personalized web page—The prospect is invited to a personalized web page to learn more and qualify for additional materials, discounts, etc.
• Follow-up email—Respondents receive a follow-up email as an additional touch, which might contain additional offers and information. Follow-up correspondence might also include additional direct mail and or phone calls.
